Product placement gives networks pause

01/20/2004 | Hollywood Reporter, The · Variety (subscription required)

Although product placement is ballyhooed as the next logical step in advertising, especially given the ad-skipping capabilities of digital video recorders, networks have been slower on the uptake than expected. Networks and advertisers are studying ways to integrate product placement in a more quantifiable and lucrative way.

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Hollywood Reporter, The · Variety (subscription required)

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