Super Bowl remains ad buyer magnet despite networks losing viewers

With networks losing viewers, advertisers are growing loath to spend a lot of money there -- with one huge exception: the Super Bowl, which still attracts a big audience and a pile of ad dollars. With less than two weeks left before the big game on CBS, only one 30-second ad -- with about a $2.3 million price tag -- remains unsold for the coveted first half.

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