Burger King's Super Bowl ad to have multimedia life

01/20/2006 | USA Today

Burger King is pulling out both the traditional and new media stops for its new Whopper promotion. The interactive campaign includes a splashy, 60-second musical spot featuring the dancing "Whopperettes" that will air during the Super Bowl and will be made available to Sprint wireless customers with video service shortly after its TV debut. The ad also will be available for iPod users to download from the chain's Web site and will be shown on movie screens.

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