Industry strives to revive European travel segment

01/20/2009 | Travel Agent Central

U.S. visits to Europe dropped 7.3% during the peak season of May through September, the first such decline since 2002. Some industry insiders say the slumping tourism scene in Europe may not be able to revive itself this year. Others are more optimistic, although they acknowledge that agents will likely have to alter their strategy. "Agents should definitely focus on demonstrating value to their clients," said Tom Armstrong, spokesman for Tauck World Discovery. "With the soft economy, people are being more careful about how they spend their money. Agents will need to show how the travel choices they're recommending to clients provide excellent value."

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