Court multi-unit operators

01/20/2010

As multi-franchising continues to expand, franchisors should be prepared to cultivate multi-unit operators. "Whether it means taking a frontline approach to developing new marketing and advertising campaigns or implementing entirely new programs to keep existing franchisees happy and poised for growth, franchisors must be willing to put in the extra time and effort," writes Floor Coverings International's Tom Wood for Franchising World magazine.

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