Your social strategy shouldn't stop when you make a sale, writes Liana Evans -- saying "thank you" can be a powerful way to maintain a connection and foster good will. Whether you send gifts or merely a thank-you note, Evans writes, it is always worth reminding your customer that you value their business. "A company can say thank you many ways," Evans writes. "Saying thank you to your customers or the people you're engaging with can become a conversation all on its own."
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