How technology has become a friend to agencies in the Web 2.0 era

01/20/2010 | Advertising Age (tiered subscription model)

Technology has proved a boon to agencies looking to simplify the complex process of managing online video campaigns, to ensure that clients reach their target audience, according to Troy Young, chief marketing officer of VideoEgg. As a result, "agencies can spend more time on the important stuff -- delivering strategy and ideas to build brands," Young writes.

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