Law firm goes for laughs with TV campaign

01/20/2010 | NYTimes.com

Trolman, Glaser & Lichtman, a New York law firm, is trying to "break through the clutter" with its TV spots by poking fun at the more typical, melodramatic ads for attorneys specializing in personal injury cases. The spots from independent Levinson Tractenberg Group run during "Good Morning America," "The Ellen DeGeneres Show" and other daytime programming.

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