New media, meet old media

01/20/2010 | Social Media Today

As the first flush of the social-media revolution passes, marketers need to start thinking about integrating their new-media campaigns with old-school marketing efforts, writes Rena Bernstein. Social media works best when it's amplifying marketing messages that have been propagated via other channels, Bernstein argues. "As markets fragment, an integrated marketing strategy is quickly becoming the essential method to coordinate and focus efforts for greater marketing success," she writes.

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