Trust is the secret to standing out in the Internet Age

01/20/2012 | Fast Company online

Technology is giving consumers greater insights into pricing, and companies have to leverage their strategic advantages to stay competitive, writes Don Peppers. One critical factor in building business in the current environment is trust, he notes. "Being proactively trustworthy ... requires you to watch out for your customer's interest even when your customer isn't paying attention," he writes.

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