Why are pre-roll video ads so annoying?

01/20/2012 | MediaPost Communications

Pre-roll video ads are annoying, but the market for pre-rolls is nonetheless expected to grow by 62% this year, writes David Murdico. That means there's a huge opportunity for brands that are willing to create compelling, sharable pre-roll content rather than simply using the space to recycle TV ads. "Viewers are your customers and should be offered ads that will appeal to them and not push them away," Murdico writes.

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