Insurance carriers and producers have conflicting priorities regarding product-distribution channels, causing a strain on insurer-agent relationships, says Deb Smallwood of Strategy Meets Action. Insurers are concerned about profitability, and agents have a variety of portals while insurers want a single system, Smallwood said. "The conflicting objectives almost become an anchor in holding the industry back. Insurers are pushing technology, and it's causing business to be more complex," she said.
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