How failing on Kickstarter can help your company

01/20/2013 | Mashable

A company called Spark was unsuccessful in its mission to raise money on Kickstarter, but CEO Zach Supalla notes that wasn't necessarily a bad thing. "We got enormously valuable feedback directly from consumers and early adopters; we got great visibility; and perhaps most importantly, we learned a ton," he writes. Still, it's worth analyzing what went wrong. Among other issues, the company launched at the wrong time and set a high funding goal.

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