Mercedes-Benz teases CLA-Class introduction with eerie ads

01/20/2013 | MediaPost Communications

Mercedes-Benz used the NFL playoffs to tease its upcoming Super Bowl spot and new CLA-Class automobiles. The teaser shows hints of the car careening through New Orleans and the eerie effects it has on a diner. The teaser campaign will continue on social media and in print in ESPN The Magazine and USA Today. "It's our new gateway car; it's a very seductive design, very sporty and aggressive, and it's for a younger audience -- and the young at heart," says Vice President of Marketing Bernie Glaser.

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