Messaging app Line to be promoted in U.S. by celebrities

01/20/2013 | TechCrunch

Naver Corp.'s Line messaging app is coming to America after a run in Asia that attracted more than 100 million users. Brand advertisers include Coca-Cola, and some of the emoticons and stickers are paid, with the company saying it was making $3.75 million a month in sticker sales alone last July. The company's U.S. CEO Jeanie Han came from Paramount Pictures and will enlist celebrities such as Snoop Dogg to promote the brand to youth.

View Full Article in:

TechCrunch

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations