Messaging app Line to be promoted in U.S. by celebrities

01/20/2013 | TechCrunch

Naver Corp.'s Line messaging app is coming to America after a run in Asia that attracted more than 100 million users. Brand advertisers include Coca-Cola, and some of the emoticons and stickers are paid, with the company saying it was making $3.75 million a month in sticker sales alone last July. The company's U.S. CEO Jeanie Han came from Paramount Pictures and will enlist celebrities such as Snoop Dogg to promote the brand to youth.

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