Overlooked marketing channels for advisers

01/20/2013 | FPAnet.org/Practice Management Center blog

E-mail signature blocks, business cards and voice mail messages are overlooked marketing opportunities for financial advisers, writes Kristin Harad. Advisers often focus on obvious channels for marketing, such as writing blog posts, commenting on LinkedIn or hosting seminars, Harad writes. "Yet we often overlook the marketing channels that naturally exist in our brand experience," she writes.

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