Survey: "TV Everywhere" concept is not well understood

01/20/2013 | Multichannel News

Almost half of Americans with pay-TV packages take advantage of "TV Everywhere" services, but only 22% are actually aware of that term, according to GfK. Only about a third was aware of the meaning of "authentication," and 25% say that the need to be authenticated deters them "a lot." GfK said the standardization of authentication, and more unified branding for the service, could help boost understanding.

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