Target trades one game for another to better engage fans

01/20/2013 | Mashable

Target is sitting out the Super Bowl this year as far as TV advertising is concerned and will instead focus its energies on a mobile and online campaign. The "Snack Bowl" campaign is built around a mobile game that lets players challenge their friends. "We're viewing digital as a lot more than shopping online -- it's an opportunity to connect with guests better," said a company spokesman.

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