Time Warner Cable campaign promises a "Better Guarantee"

01/20/2013 | New York Times (tiered subscription model), The

Time Warner Cable is launching a $50 million ad campaign to win back some of the consumers it has lost to satellite and telecom competitors. The company's "The Better Guarantee" campaign will emphasize its smartphone applications, on-demand TV and faster Internet, and will promote its reduction of home service call windows from four hours to two.

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New York Times (tiered subscription model), The

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