Walgreens to review media business as departments expand

01/20/2013 | Advertising Age (tiered subscription model)

After more than a decade with Starcom, Walgreens is launching a review of its $240 million media account. The review will encompass all of Walgreens' media buying and planning, including digital but excluding newspaper circulars, and will take into account the company's expansion of certain departments. Starcom has been invited to pitch. GSD&M won a review of the creative account last year.

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