Column: The human factor should never be neglected

01/20/2014 | Travel Research Online

Travel agents must be careful to keep their true purpose – serving people – at the center of their business amid the new technology that is gradually encroaching upon their operations, writes Nolan Burris, founder of Future Proof Travel Solutions. "As genuine human-to-human interactions have become harder and harder to find, they have also become more sought-after and valued than ever before," Burris writes.

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