Facebook's Dan Rose leading charge to woo celebrities

01/20/2014 | Reuters

Dan Rose, vice president of Facebook partnerships, maintains a low public profile, but he is the man behind spotlight celebrity events such as Beyoncé's groundbreaking album release announcement on Instagram, a Facebook property, in December. Rose believes there is room for growth in the celebrity and public content arenas on Facebook, saying that people "like to see stuff from their friends ... but they also really like to see stuff from public voices."

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