Sprouted rice opens up protein market

01/20/2014 | FoodNavigator

Gabiotein sprouted brown rice protein from AIDP is joining whey and soy in the booming protein market. In 2012, 19% of new products featured a protein claim, according to Mintel. Datamonitor also found a rise in protein claims on nontraditional products like frozen yogurt, ice cream, soups and cereal. "I think sprouted rice and pea resonate with consumers because whey protein is still associated with bodybuilding in some people's minds," said Alan Rillorta, AIDP's director of branded ingredients.

View Full Article in:

FoodNavigator

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
CULINARY ARTS PROGRAM DIRECTOR AND INSTRUCTOR
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI
Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Senior Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Executive Sous Chef
The Cliffs
Salem, SC