This ad's right on the money

01/21/2004 | Advertising Age (tiered subscription model)

Very literally, USA Network's "Traffic: the Miniseries" is enjoying a money ad campaign, for ad shop Media Kitchen has put peel-off stickers promoting the show on 50,000 $1 bills now in circulation in New York and LA. Meanwhile, to promote "The Apprentice," NBC Agency, East Coast has begun circulating 5,000 fake $100 bills with Donald Trump's picture in place of Benjamin Franklin's.

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