Safeway plans to offer employees health-insurance discounts if they join an initiative that would monitor the nutrition data of their food purchases. The company's proposal would be tied to its online FoodFlex service and use information on participants' loyalty cards. "If someone wants to opt in to demonstrate a nutritious lifestyle, I think we'll be the first company to grant premium reductions for that. I think other companies will follow," Safeway CEO Steve Burd said.
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