EMarketer forecasts online newspaper ad revenue growth will drop into negative territory in 2009 by 4.7% to $3 billion. The recession and the dismal state of the newspaper industry all factor into these projections. The recession is affecting every sector, including online advertising overall. The financial pressure on newspapers is enormous. To attract both readers and advertisers, they have invested in beefing up their Websites. But even online ad revenues-which offered a glimmer of hope-are now falling.
To find out more about digital marketing and eMarketer's report "Newspapers in Crisis: Migrating Online" click here.
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