Mixed martial arts goes mainstream

01/21/2009 | NYTimes.com

Marketers are increasingly embracing the violent sport of mixed martial arts, partnering with its most prominent brand, the Ultimate Fighting Championship, in an effort to reach young male consumers. Bob Dorfman, executive creative director of Baker Street Partners, said, "A lot of mainstream advertisers who were pooh-poohing it are looking at it seriously in their marketing mix."

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA