New Mountain Dew spinoff hits the Web

01/21/2009 | ClickZ · Brandweek

PepsiCo has introduced Voltage, a berry-flavored Mountain Dew drink created with online suggestions from fans. The drink is being promoted digitally, including via an e-mail product called the "Dewsletter." The campaign offers rewards for consumers who virally spread the word and interact with the brand.

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ClickZ · Brandweek

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