Report: Digital segment driving out-of-home growth

01/21/2009 | Mediaweek

Digital out-of-home networks accounted for $340 million of the $556 million in reported mergers and acquisitions in the out-of-home segment last year, Peachtree Media Advisors is reporting. The categories of moving, ambient and experiential out-of-home posted $118 million in transactions, and static out-of-home reported $98 million, according to Peachtree's analysis.

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