Viacom creates "SpongeBob" bling for worthy causes

01/21/2009 | Promo Magazine

Nickelodeon's "SpongeBob SquarePants" cartoon, which is celebrating its 10th anniversary this year, is the centerpiece of a number of upscale cause-marketing promos. Viacom Consumer Products has been working overtime on the products, which, so far, have included $98 crystal-adorned T-shirts connected with a water conservation effort.

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