Video sites look to community for traction

01/21/2009 | Bloomberg Businessweek

TV.com, Hulu and Joost are using social networking to try to build communities around their video offerings. Joost chief executive Mike Volpi said, "Part of the challenge of making video social on the Internet is not just hooking it up to a Twitter feed or a social graph, but making features that recreate the Golden Era of television, of watching a program on the couch."

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