Automakers rev up Super Bowl engines

01/21/2010 | Wall Street Journal, The

There will be six ads from automakers at this year's Super Bowl, but most will be from foreign nameplates. The U.S. units of Volkswagen, Hyundai Motor, Honda Motor and Audi, as well as first-time big-game marketer Kia Motors America, all have bought time. Chrysler's Dodge unit also will be in the big game this year.

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