Booking.com aims to raise its U.S. profile with campaign

01/21/2013 | New York Times (tiered subscription model), The

A $35 million campaign for the Booking.com travel site shows "the delight of right" -- when the person booking a trip has made the right decision, says Mark Bernath, an executive creative director at Wieden+Kennedy Amsterdam. The comedy spot shows various groups of travelers arriving at far-flung destinations with trepidation about whether their accommodations will be fine, then celebrating when they are heroes. Spots will run in cinemas, on television and online.

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New York Times (tiered subscription model), The