The changing face of online booking

01/21/2013 | HotelsMag.com (free registration)

Cindy Estis Green, co-founder and CEO of Kalibri Labs, is innovating tools for hotel distribution channel diagnostics. Competition from metasearches could drive lower costs for hotels to use online travel agencies, she says. "For now, there is lots of noise out there but the dynamic is that whether you do metasearch or are an OTA, there will be more homogenizing," Green said.

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