Consumers give high marks to major retailers in mobile

01/21/2013 | MediaPost Communications

Customers of many major brands say they are satisfied with the mobile device experiences those brands provide, according to a study commissioned by solutions provider Mobiquity. Apple scores best on sheer satisfaction while Wal-Mart achieves the most activity, the survey shows. Once a brand has a solid mobile presence in place, the next step is building awareness and building mobile into the rest of the brand experience, writes Steve Smith.

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