Only about 19% of the workout wear Canadians buy ever sees the inside of a gym or yoga studio, according to NPD Group. Instead, consumers wear the gear to be comfortable and sometimes make a fashion statement. "There are so many women you see at Starbucks on Saturday grabbing a coffee in yoga pants, but are they really going to yoga? Probably not," said Shawna Labine, branding specialist for retailer Sporting Life, which coined the term "fashletics."
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