High-protein launches gain muscle

01/21/2013 | Progressive Grocer

The U.S. is the strongest market for high-protein products, said Mintel, accounting for 19% of new global product launches. “Americans are looking for protein to aid in satiety, weight management and to boost muscle recovery and build muscle after a workout, making protein appeal to a broad audience in a great number of usage occasions,” said Nirvana Chapman, Mintel global food science trend analyst.

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