It takes just minutes to set up a LinkedIn page for your business, and a page can go a long way to help promote your company's services and improve your reputation, writes Susan Gunelius. Be sure to tout specific products and services on your page, starting with your star product, and make sure your page has an appealing cover image. It's also a good idea to solicit testimonials from fans on the network, she notes.
How to get started with making your mark on LinkedIn
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