Marketing issues crimp apps that remind people to take medication

01/21/2013 |

Mobile applications are helping some patients remember to take their medications, said NEHI, the former New England Healthcare Institute, which claims that U.S. health care companies lose $290 billion annually because up to half of all patients fail to take their medicine. NEHI said applications such as MediSafe and Vitality GlowCaps have helped push up adherence but relatively few patients have downloaded these apps, which the group views as a failure to effectively market the solutions.

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