In seven weeks, Boston's MBTA sold more than 100,000 tickets via mobile devices, using Masabi's JustRide mTicketing system. Mobile transactions already exceed $1 million in value and account for almost 1 in 10 sales. "While early into the rollout, the app has exceeded expectations, and the growth we are seeing is phenomenal. ... Customers love the feeling of being able to purchase a ticket anywhere, anytime," said MBTA's director of innovation, Joshua Robin.
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