Nielsen, MMA team for panel-based trial of mobile advertising

01/21/2013 | MarketingWeek.co.uk (U.K) (free content)

The MMA and Nielsen are about to launch what is said to be the first panel-based study of the effectiveness and value of mobile advertising as part of multimedia campaigns. The SMoX.me study reportedly will involve exposing three separate panels to different amounts of mobile advertising as part of wider campaign strategies.

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MarketingWeek.co.uk (U.K) (free content)