Seamless orders up more emphasis on apps vs. mobile Web

01/21/2013 | MobileCommerceDaily.com

The introduction of iPhone and BlackBerry applications has propelled digital food-ordering company Seamless beyond its limited achievements on the mobile Web, Vice President of Product Lizzy Klein says. "We want to incorporate our apps into our existing advertising. If I can only get one customer today, I want a mobile customer," Klein says.

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