Why moms are such a valuable moving target for marketers

01/21/2013 | B2C Marketing Insider

Young mothers control $2.4 trillion in spending and, given their hectic lives, spend a high proportion of their time on mobile devices as opposed to PCs, this article notes. To reach them via mobile devices, however, marketers need a full-spectrum mobile strategy that embraces websites, applications, social networks and the many types of devices and operating systems in use, writes Linda Forshaw.

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