Why you need a sales-development team

01/21/2013 | Marketo

One way to get your company's sales and marketing departments on the same page is to create a strong sales-development team, writes Dayna Rothman. The members of this team "have one exclusive focus: to review, contact, and qualify marketing-generated leads and deliver them to your Account Executives." It's important to look for sales-development representatives who are good at talking on the phone, she notes.

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