Wonder Bread could pose challenges for Flower Foods

01/21/2013 | BakeryAndSnacks.com (France)

If Flower Foods wins its bid to acquire Wonder Bread and other bread brands from the bankrupt Hostess Brands, it will have to invest considerable sums in the brand, said Euromonitor research analyst Matthew Hudak. "Strategy moving forward will have to hinge on brand equity, which is the best thing going for it by a long shot," said Hudak, who added that exploring international markets or appealing to American customers who remember Wonder Bread from their childhood could be smart strategies.

View Full Article in:

BakeryAndSnacks.com (France)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY