Fallon wins Arby's creative following review

01/21/2014 | MediaPost Communications

Fallon has been named creative agency of record for fast-food chain Arby's following a review, replacing incumbent Crispin Porter + Bogusky, which did not participate. "In our business momentum is everything, and with [Chief Creative Officer] Jeff Kling at the helm creatively and the core team in place here we've been able to add several great brands to our roster recently," said Fallon Chief Marketing Officer John King.

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