U.K.'s Eureka Mobile Advertising offers live consumer engagement

01/21/2014 | MobileMarketingWatch.com

Eureka Mobile Advertising is offering a mobile ad product that allows live engagement with consumers. The format provides for live voting, allowing advertisers to gather real-time consumer feedback. "This holds a sea of opportunities for brands to engage with consumers and help them make informed decisions, using authentic, measurable user data in real time," Eureka chief executive Rahul Jayawant said.

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