For Publicis, content key to future Net success

01/22/2007 | Financial Times (free content)

Although its $1.3 billion takeover of Digitas could make Publicis the largest group client of Google, Yahoo! and MSN, the marketing services giant believes it must create its own content to maintain its clout with clients and keep producing effective online campaigns. Toward that end, Publicis is prepping two portals to debut in March or April.

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Financial Times (free content)

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