Will McBride launch creative supergroup?

01/22/2007 | Advertising Age (tiered subscription model)

Chuck McBride, executive creative director-North America at TBWA/Chiat/Day, is said to be seeking backing from Omnicom Group to launch a new shop, possibly with three other top ad executives. McBride did not return phone calls on the proposed shop, which reportedly would focus on branded entertainment.

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