Will users, marketers opt in to cell-phone ads?

01/22/2007 | NYTimes.com

Major marketers like Procter & Gamble, Burger King and Pepsi are dabbling in cell-phone ads, but are unlikely to fully commit to the medium until the use of phones for sending text messages, surfing the Web and checking e-mail becomes more mainstream. Phone carriers including Virgin Mobile USA and Amp'd Mobile are trying to increase the use of these services and acceptance of such marketing by giving users free services or credits for watching ads.

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